ICO Direct Marketing Rules are Same for All Organizations

ICO has introduced new changed in its guidance on direct marketing, which focuses on charity fundraising, providing more clarity on obtaining approval and highlighted third party consent. In some areas, more tightened words have been used which indicate a more tough stance being taken by the regulator on ICO direct marketing for charities. It is a well-known fact that charity fundraising methods have attracted spotlight and latest updated guidance definitely reflects on that. Steve Wood, ICO Head of Policy Delivery, has stated that it is important to not to forget that the law requires charities to adhere to same guidelines just like any other organizations. He has mentioned about the fact that high-profile difficulties have been found by some in meeting these requirements, so ICO has provided more advice and guidance to this sector.

Warning has been issued to charities that they must adhere to the same norms as commercial organizations and the ICO emphasizes the definition of direct marketing covers all those messages that contain marketing elements, even if they is not the primary purpose of this message. Charities are also warned about making any unwanted/unsubscribed calls to individuals who are simply not interested in receiving such calls. The stress has also been laid on the fact  that organizations must clearly and prominently acquire specific approval for electronic marketing. That soft opt-in is only allowed for the marketing of products.

ICO direct marketing has proved to be a useful tool for commercial organizations as well as non-profit organizations to raise funds and receive donations over past few years. However, several irregularities were found on ths front. Now, ICO has taken a strong stand on all organizations, whether profit or non profit, and told them clearly to strictly follow all rules and not to indulge in activities that do not comply with the rules. A reputable and reliable ICO marketing company keeps itself updated with the latest guidelines issued by the relevant agencies so that there's nothing they miss out on. ICO marketing and promotion agencies help new projects and businesses for a successful launch of your ICO. ICO is overcrowded industry and you need a professional help to make your mark on it.

The Crypto Show Continues To Cast Its Magic

Here's a question that is raised too often- How do you get to choose which cryptocurrency to invest in? This question is asked because many people assume all cryptocurrencies to be same, which is far from the fact. Without doubt, Bitocin has captured the large share of cryptocurrency market in current times, but that does not mean that you can rank it in the same league with other crypto tokens that are launched recently. Whereas Bitcoin and Ether have established their credibility, start-ups are yet to make a mark on potential investors. ICO marketing strategy plays a crucial role in determining the overall success of your initial coin offering, and that is why you should make it a priority to contact a good ICO marketing firm to launch your ICO successfully. 

Though Bitcoin has captured the king's share of the cryptocurrency market, but it is also a fact that it owes much of its success to its FAME rather than its credentials. This can be compared to any political party winning the most number of seats in election due to its popular name and fame in the field of politics. Proven abilities or qualifications take a back seat when you are riding on your fame and that's what happening with Bitcoin too. It is the undisputed leader in the market space and continues to be in the limelight of all major market headlines.

This widespread popularity and fame does not mean that it is the best bet for the job. It is a well-known fact that Bitcoin has its own limitations and problems that are still to be resolved. As its problems continue to remain unresolved, other developers seized this opportunity to initiate new coins with an effective ICO marketing strategy. That is why we have witnessed the number of new crypto-tokens now introduced in the markets and investors are showing their interest in purchasing them. Investors buy new crypto tokens in a hope that their value will significantly increase after the launch and their investment will yield more returns as the value of crypto tokens increase with period of time. ICO marketing and promotional agencies can help you with a successful launch of your new project.

ICO Ban in China Fails To Stop Investors in Trading in Cryptocurrencies

Recently, China banned ICO trading completely, but it seems as if it will take more than a government ban on ICOs to divert Chinese investors away from trading in cryptocurrencies. As per report published in Chinese publication Caixin Global, Chinese investors as well as issuers have found a way around the recent ban on cryptocurrency trading, which came into effect late last year. Its popularity amongst investors is also due to best ICO marketing techniques utilized by various companies and projects to attract potential investors to invest in their project. 

Asia is the main source for ICO demand, but China enacted laws to ban cryptotoken sales in September last year. South Korea was the second asian nation to follow the suit. Despite of government bans, Asia, especially Japan, South Korea, and China remain actively involved in cryptocurrency trade. Investors in these countries are always on the look put for opportunities to reinvest their profits in promising ICOs. In a way, it is good news for startups who are looking to raise capital to introduce new cryptocurrency in market only to be setback by recent bans by governments in these countries. It means that upcoming ICOs should continue to invest in hiring the best ICO marketing services because its popularity does not seem to be fading anytime soon.

Although new companies and projects can also undertake their ICO marketing in their own hands by marketing and advertising it by themselves through various social media platforms, it is recommended to the issuers of upcoming ICOs to hire experienced and knowledgeable ICO marketing services provider to create and implement an effective marketing strategy to spread a word about their ICO as wide as possible in a quick time. Your brand should be well-known to people so that they can know about it and gain information in your offerings. You will also need to win the trust of potential investors if you hope to attract their investments. These are days when new ICO offerings are viewed with scepticism due to many frauds and scams taking place. Therefore, you have to build your brand awareness and be transparent in the information that you provide to the people about your new project.