ICO Direct Marketing Rules are Same for All Organizations

ICO has introduced new changed in its guidance on direct marketing, which focuses on charity fundraising, providing more clarity on obtaining approval and highlighted third party consent. In some areas, more tightened words have been used which indicate a more tough stance being taken by the regulator on ICO direct marketing for charities. It is a well-known fact that charity fundraising methods have attracted spotlight and latest updated guidance definitely reflects on that. Steve Wood, ICO Head of Policy Delivery, has stated that it is important to not to forget that the law requires charities to adhere to same guidelines just like any other organizations. He has mentioned about the fact that high-profile difficulties have been found by some in meeting these requirements, so ICO has provided more advice and guidance to this sector.

Warning has been issued to charities that they must adhere to the same norms as commercial organizations and the ICO emphasizes the definition of direct marketing covers all those messages that contain marketing elements, even if they is not the primary purpose of this message. Charities are also warned about making any unwanted/unsubscribed calls to individuals who are simply not interested in receiving such calls. The stress has also been laid on the fact  that organizations must clearly and prominently acquire specific approval for electronic marketing. That soft opt-in is only allowed for the marketing of products.

ICO direct marketing has proved to be a useful tool for commercial organizations as well as non-profit organizations to raise funds and receive donations over past few years. However, several irregularities were found on ths front. Now, ICO has taken a strong stand on all organizations, whether profit or non profit, and told them clearly to strictly follow all rules and not to indulge in activities that do not comply with the rules. A reputable and reliable ICO marketing company keeps itself updated with the latest guidelines issued by the relevant agencies so that there's nothing they miss out on. ICO marketing and promotion agencies help new projects and businesses for a successful launch of your ICO. ICO is overcrowded industry and you need a professional help to make your mark on it.

The Crypto Show Continues To Cast Its Magic

Here's a question that is raised too often- How do you get to choose which cryptocurrency to invest in? This question is asked because many people assume all cryptocurrencies to be same, which is far from the fact. Without doubt, Bitocin has captured the large share of cryptocurrency market in current times, but that does not mean that you can rank it in the same league with other crypto tokens that are launched recently. Whereas Bitcoin and Ether have established their credibility, start-ups are yet to make a mark on potential investors. ICO marketing strategy plays a crucial role in determining the overall success of your initial coin offering, and that is why you should make it a priority to contact a good ICO marketing firm to launch your ICO successfully. 

Though Bitcoin has captured the king's share of the cryptocurrency market, but it is also a fact that it owes much of its success to its FAME rather than its credentials. This can be compared to any political party winning the most number of seats in election due to its popular name and fame in the field of politics. Proven abilities or qualifications take a back seat when you are riding on your fame and that's what happening with Bitcoin too. It is the undisputed leader in the market space and continues to be in the limelight of all major market headlines.

This widespread popularity and fame does not mean that it is the best bet for the job. It is a well-known fact that Bitcoin has its own limitations and problems that are still to be resolved. As its problems continue to remain unresolved, other developers seized this opportunity to initiate new coins with an effective ICO marketing strategy. That is why we have witnessed the number of new crypto-tokens now introduced in the markets and investors are showing their interest in purchasing them. Investors buy new crypto tokens in a hope that their value will significantly increase after the launch and their investment will yield more returns as the value of crypto tokens increase with period of time. ICO marketing and promotional agencies can help you with a successful launch of your new project.

ICO Ban in China Fails To Stop Investors in Trading in Cryptocurrencies

Recently, China banned ICO trading completely, but it seems as if it will take more than a government ban on ICOs to divert Chinese investors away from trading in cryptocurrencies. As per report published in Chinese publication Caixin Global, Chinese investors as well as issuers have found a way around the recent ban on cryptocurrency trading, which came into effect late last year. Its popularity amongst investors is also due to best ICO marketing techniques utilized by various companies and projects to attract potential investors to invest in their project. 

Asia is the main source for ICO demand, but China enacted laws to ban cryptotoken sales in September last year. South Korea was the second asian nation to follow the suit. Despite of government bans, Asia, especially Japan, South Korea, and China remain actively involved in cryptocurrency trade. Investors in these countries are always on the look put for opportunities to reinvest their profits in promising ICOs. In a way, it is good news for startups who are looking to raise capital to introduce new cryptocurrency in market only to be setback by recent bans by governments in these countries. It means that upcoming ICOs should continue to invest in hiring the best ICO marketing services because its popularity does not seem to be fading anytime soon.

Although new companies and projects can also undertake their ICO marketing in their own hands by marketing and advertising it by themselves through various social media platforms, it is recommended to the issuers of upcoming ICOs to hire experienced and knowledgeable ICO marketing services provider to create and implement an effective marketing strategy to spread a word about their ICO as wide as possible in a quick time. Your brand should be well-known to people so that they can know about it and gain information in your offerings. You will also need to win the trust of potential investors if you hope to attract their investments. These are days when new ICO offerings are viewed with scepticism due to many frauds and scams taking place. Therefore, you have to build your brand awareness and be transparent in the information that you provide to the people about your new project.

Some Easy Crypto ICO Marketing Steps To Follow

Marketing your ICO is easier said than done. It is a challenging task that needs the services of an experienced and knowledgeable crypto ICO marketing company. After you're done with incorporating the technical aspect of blockchain technology to your offering and have you business idea all set, the next step is to advertise and market your ICO. It is a fact you cannot deny that you cannot hope to attract potential investors to your project if you do not have a well-planned marketing and advertising plan in place.

Given below are some marketing strategies that you can consider for your ICO. Read on to know more about them and how your ICO can benefit from it.

Search Engine Optimization: The popularity of your ICO depends on the popularity of your website on web domain and how higher it ranks on various search engines. The higher it is ranked, the better the chances of people noticing it and accessing your website to gain information about your upcoming offering. Blockchain and cryptocurrency is still new and you will need to optimize your websites for search engines for standing out and being noticed by crypto-community. Make sure that your website is ranked higher on popular search engines to make your brand legitimate.

Come up with a White Paper: The white paper can be termed as the backbone of your business idea. Investors usually go through this detailed technical document to get a fair idea of what is the scope of your offering and what is its purpose. They will determine whether it is worth investing in your ICO or not on the basis of information provided in the white paper. Crypto ICO marketing company can prepare the white paper in an impressive way to convince maximum investors. 

Come up with an explainer video: You can also come up with an explainer video that will prove really helpful in communicating your purpose and vision to potential investors through strong language and informative images. The main idea of integrating explainer video is to build a better reputation in investment market amongst potential investors. A great explainer video will enhance the chances of bringing in a significant investment interest.

This is The Right Time To Invest in Cryptocurrency

Just because crypto-tokens are one of the most talked about commodity right now with in the relevant industry, does not mean that an ICO should be marketed on a mass scale. It is very well understood that digital currency is still not legal in many developed and developing countries around the world. So, it makes little sense to waste time and resources in trying to reach just about anyone and everyone that is simply not interested in crypto-tokens. ICO marketing company does exactly that; it identifies target audience and makes them aware about the new project using multiple social media platforms.

The truth is that cryptocurrency is a foreign territory to the majority of the population. When promoting an ICO, you are generally focusing on a very specific group of individuals who are actively involved in the sale and purchase of cryptocurrency. So, your entire marketing effort should only revolve around them. It would be great to divide your marketing efforts into two segments, which will only require minor changes and tweaks to pull each segment in. Most groups rolling out ICOs do not have any knowledge or experience due to the fact that the token market is still relatively new market.

With only one opportunity to knock this out of the park, it is wise to have as much expertise in your corner as possible. Consider retaining an experienced and knowledgeable ICO marketing company to oversee the entire offering. This will help you to raise, or even exceed the expected amount you're looking forward to raise. Experience is a rare feature found in cryptocurrency industry, so if you can bring anyone on board that can navigate your ICO, it is definitely worth it. Yes, there will be cost involved with the hiring process, but it can return to you ten fold the amount you invested in it.

Begin your search for a reputable and credible ICO marketing agency as soon as possible because in this competitive industry because sooner you spread the word about it, the sooner will potential token investors come to know of it. You will also have adequate time to identify and weak links in your strategy and correcting them.

Big Role of Social Median in ICO Promotion Services

ICO is a primarily unregulated industry up till now. That makes things for just about anyone who has an idea in his mind and wants to raise the required capital to develop and introduce new cryptocurrency in the market of digital currency. However, achieving success with Initial Coin Offering is not that straightforward. It is easy to look at an impressive figures generated by some startups through their ICOs. Look further and you'll note that such companies created and implemented effective ICO promotion services to spread awareness and to generate interest amongst potential investors. There are many steps taken to attract potential investors and utilizing social media is just one of them. 

An impressive social media strategy can help you reach out to target audience and engage them in such a manner that they begin to show a lot of interest and curiosity around your crypto coin. The first step that is usually taken is to create dedicated pages for your cryptocurrency on social media platforms, like Google plus, Facebook, and other social networking websites that play an important role in community building. Since social media has gained by leaps and bounds in terms of popularity and usage, there's a high possibility that you will be able to spread a word about your new cryptocurrency in short time, to wider audience group.

ICO promotion services are playing a crucial role in helping new companies and projects to raise the required amount of funds to develop and introduce new cryptocurrency in digital market. Not all ICO marketing agencies are successful and not all of them have unique strategies for unique ideas. In fact, some rookie marketing and promotion agencies use a common campaigning strategy for multiple startups, which shows how they lack the creativity and required skills to manage each project after assessing its need and requirements. Therefore, you should only hire a well-established and reputable ICO marketing agency that has worked with various companies before and has achieved high success rate in attracting and convincing potential investors to invest in new cryptocurrency. If your ICO marketing strategy can make target audience understand the scope and potential higher returns, you've made the right decision.

Hiring The Best ICO Marketing Agency is Crucial to Your Success

Last year witnessed an amazing $3.7 billion raised through ICOs. That's quite an astounding fact, isn't it? But equally shocking is the fact that almost 60% of projects that launched ICO in 2017 failed to achieve their targeted funds. Yes, that's shocking but true. Even as investors are rushing in to invest in new projects hoping to capitalize their investments, the token distribution market has become complex as well as challenging, with hundreds of new projects trying desperately hard to garner attention of investors. Considering such a challenging scenario, you will need the best ICO marketing strategy to raise targeted funds from investors.

It's simply not enough to have a unique and innovative idea and a hardworking team committed to its success. You also need expert help that has the experience and knowledge in creating and implementing effective marketing strategies for your initial coin offering. You need to be different, and to be different, your new projects need to be spearheaded by an exciting marketing agency that can boost your ICO. Choosing the right agency for your ICO is crucial for your new project's success.

It is a well-known fact that the success of your ICO depends on the quality and effectiveness of preparation. The best time is considered to be 3 month ahead of new project launch. This gives you as well as your chosen marketing agency enough time to woo new investors. You should make sure that your marketing agency is engaged right from the word go, and that means even before you've launched your own website or begin working on your whitepaper.

ICO market is booming at rapid pace and so are the marketing agencies coming up. Marketing ICOs is different from marketing traditional start-ups. You should hire one of the best ICO marketing agency to work for you. You need to ensure that it is a full-time service agency that is dedicated to serving the needs and requirements of its clients. You should also care to check the marketing rating of the particular ICO marketing agency that you're about to choose. Its success rate with other projects will give you a fair indication about its overall market standing and efficiency in delivering results.