Some Easy Crypto ICO Marketing Steps To Follow

Marketing your ICO is easier said than done. It is a challenging task that needs the services of an experienced and knowledgeable crypto ICO marketing company. After you're done with incorporating the technical aspect of blockchain technology to your offering and have you business idea all set, the next step is to advertise and market your ICO. It is a fact you cannot deny that you cannot hope to attract potential investors to your project if you do not have a well-planned marketing and advertising plan in place.

Given below are some marketing strategies that you can consider for your ICO. Read on to know more about them and how your ICO can benefit from it.

Search Engine Optimization: The popularity of your ICO depends on the popularity of your website on web domain and how higher it ranks on various search engines. The higher it is ranked, the better the chances of people noticing it and accessing your website to gain information about your upcoming offering. Blockchain and cryptocurrency is still new and you will need to optimize your websites for search engines for standing out and being noticed by crypto-community. Make sure that your website is ranked higher on popular search engines to make your brand legitimate.

Come up with a White Paper: The white paper can be termed as the backbone of your business idea. Investors usually go through this detailed technical document to get a fair idea of what is the scope of your offering and what is its purpose. They will determine whether it is worth investing in your ICO or not on the basis of information provided in the white paper. Crypto ICO marketing company can prepare the white paper in an impressive way to convince maximum investors. 

Come up with an explainer video: You can also come up with an explainer video that will prove really helpful in communicating your purpose and vision to potential investors through strong language and informative images. The main idea of integrating explainer video is to build a better reputation in investment market amongst potential investors. A great explainer video will enhance the chances of bringing in a significant investment interest.

This is The Right Time To Invest in Cryptocurrency

Just because crypto-tokens are one of the most talked about commodity right now with in the relevant industry, does not mean that an ICO should be marketed on a mass scale. It is very well understood that digital currency is still not legal in many developed and developing countries around the world. So, it makes little sense to waste time and resources in trying to reach just about anyone and everyone that is simply not interested in crypto-tokens. ICO marketing company does exactly that; it identifies target audience and makes them aware about the new project using multiple social media platforms.

The truth is that cryptocurrency is a foreign territory to the majority of the population. When promoting an ICO, you are generally focusing on a very specific group of individuals who are actively involved in the sale and purchase of cryptocurrency. So, your entire marketing effort should only revolve around them. It would be great to divide your marketing efforts into two segments, which will only require minor changes and tweaks to pull each segment in. Most groups rolling out ICOs do not have any knowledge or experience due to the fact that the token market is still relatively new market.

With only one opportunity to knock this out of the park, it is wise to have as much expertise in your corner as possible. Consider retaining an experienced and knowledgeable ICO marketing company to oversee the entire offering. This will help you to raise, or even exceed the expected amount you're looking forward to raise. Experience is a rare feature found in cryptocurrency industry, so if you can bring anyone on board that can navigate your ICO, it is definitely worth it. Yes, there will be cost involved with the hiring process, but it can return to you ten fold the amount you invested in it.

Begin your search for a reputable and credible ICO marketing agency as soon as possible because in this competitive industry because sooner you spread the word about it, the sooner will potential token investors come to know of it. You will also have adequate time to identify and weak links in your strategy and correcting them.

Big Role of Social Median in ICO Promotion Services

ICO is a primarily unregulated industry up till now. That makes things for just about anyone who has an idea in his mind and wants to raise the required capital to develop and introduce new cryptocurrency in the market of digital currency. However, achieving success with Initial Coin Offering is not that straightforward. It is easy to look at an impressive figures generated by some startups through their ICOs. Look further and you'll note that such companies created and implemented effective ICO promotion services to spread awareness and to generate interest amongst potential investors. There are many steps taken to attract potential investors and utilizing social media is just one of them. 

An impressive social media strategy can help you reach out to target audience and engage them in such a manner that they begin to show a lot of interest and curiosity around your crypto coin. The first step that is usually taken is to create dedicated pages for your cryptocurrency on social media platforms, like Google plus, Facebook, and other social networking websites that play an important role in community building. Since social media has gained by leaps and bounds in terms of popularity and usage, there's a high possibility that you will be able to spread a word about your new cryptocurrency in short time, to wider audience group.

ICO promotion services are playing a crucial role in helping new companies and projects to raise the required amount of funds to develop and introduce new cryptocurrency in digital market. Not all ICO marketing agencies are successful and not all of them have unique strategies for unique ideas. In fact, some rookie marketing and promotion agencies use a common campaigning strategy for multiple startups, which shows how they lack the creativity and required skills to manage each project after assessing its need and requirements. Therefore, you should only hire a well-established and reputable ICO marketing agency that has worked with various companies before and has achieved high success rate in attracting and convincing potential investors to invest in new cryptocurrency. If your ICO marketing strategy can make target audience understand the scope and potential higher returns, you've made the right decision.

Hiring The Best ICO Marketing Agency is Crucial to Your Success

Last year witnessed an amazing $3.7 billion raised through ICOs. That's quite an astounding fact, isn't it? But equally shocking is the fact that almost 60% of projects that launched ICO in 2017 failed to achieve their targeted funds. Yes, that's shocking but true. Even as investors are rushing in to invest in new projects hoping to capitalize their investments, the token distribution market has become complex as well as challenging, with hundreds of new projects trying desperately hard to garner attention of investors. Considering such a challenging scenario, you will need the best ICO marketing strategy to raise targeted funds from investors.

It's simply not enough to have a unique and innovative idea and a hardworking team committed to its success. You also need expert help that has the experience and knowledge in creating and implementing effective marketing strategies for your initial coin offering. You need to be different, and to be different, your new projects need to be spearheaded by an exciting marketing agency that can boost your ICO. Choosing the right agency for your ICO is crucial for your new project's success.

It is a well-known fact that the success of your ICO depends on the quality and effectiveness of preparation. The best time is considered to be 3 month ahead of new project launch. This gives you as well as your chosen marketing agency enough time to woo new investors. You should make sure that your marketing agency is engaged right from the word go, and that means even before you've launched your own website or begin working on your whitepaper.

ICO market is booming at rapid pace and so are the marketing agencies coming up. Marketing ICOs is different from marketing traditional start-ups. You should hire one of the best ICO marketing agency to work for you. You need to ensure that it is a full-time service agency that is dedicated to serving the needs and requirements of its clients. You should also care to check the marketing rating of the particular ICO marketing agency that you're about to choose. Its success rate with other projects will give you a fair indication about its overall market standing and efficiency in delivering results.